![]() “What it does is remind those working on that the products that have a groundbreaking but attractive story to tell will perform the best. ![]() Catwalks seldom achieve this,” says sustainability-focused influencer Doina Ciobanu. “It is fascinating to see how the Coperni spray-on dress crossed the borders of the fashion press and managed to become a global, albeit brief, phenomenon. (Coperni did not respond to requests for comment for this story.) We’re not going to make money on this, but it’s a beautiful moment - an experience that creates emotion,” he said at the time. ![]() He also says it gives fashion another material to work with, rather than to replace any particular fabric it already uses.įabrican wasn’t used in Paris to sell an overt sustainability message, but to create a moment, although Coperni co-founder and creative director Sebastién Meyer hinted at the potential of the innovation in an interview with Vogue Business ahead of the show: “It’s our duty as designers to try new things and show a possible future. Torres concedes that home use is not practical - you’d need someone on hand to spray your back, for instance - and that he sees its use more applicable in industrial settings, which would leave it up to the industry to create infrastructure for collection and refill, a feat it is still far from accomplishing for even the most common fibres like polyester and cotton. Since its runway debut in Paris, fashion has talked about the technology more as an innovation than a sustainability accomplishment.
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